Well, today’s chat at Cafepress provided a lot more information about these new products and this new technology. This new embroidery technique is called Infinistitch and was developed by Cafepress and is therefore exclusive to Cafepress. While they admit it is not traditional embroidery it does have an advantage – infinite colors. No easy task for traditional embroidery it seems, one Cafepress employee stated “if you went to a traditional embroiderer with a photo, they would laugh at you…. if you wanted more than 15 colors they would laugh at you”. Cafepress, it seems, won’t laugh at you.
I think I also compared these new products to jackets with patches because frankly, that is what they look like on my screen but they are not patches. They are sewn right onto the products. A Cafepress representative said “a patch is typically glued on or just tacked on around the border. InfiniStitch products are fully embroidered throughout the image area.” More good news though is that patches may be a new product in the future. According to Cafepress, they ” have plans to offer patches using Infinistitch technology… you can then apply them to anything you like”.
If you have been reading my posts you will know that I am not happy with the embroider area but the good news is that Cafepress “are considering larger print areas for future products”, although no date has been set. As this is new technology, I think it’s fair to hope for many developments in the future. I really think that they will be able to add more shapes and possibly even custom shapes. Now that would be very cool. Imagine being able to embroider large picture shapes on the back of your jacket.
Because it is not traditional embroidery, the question “Can we really call this embroidery?” came up a few times. A Cafepress study said that 9 out of 10 people thought it was embroidery and a Cafepress shopkeeper said “I received one of the samples and I will say that from the front, it required a magnifying glass to determine with 100% certainty that it wasn’t traditional embroidery”. So, i think it’s fair to answer that question with another (rhetorical) question. Does it matter?
I have one more question about the hats though. Where is my free sample? As I don’t have a sample, I can’t get closeup images of what the patch actually looks like. So if someone would like to send me some closeups of the inside and outside of the patches I’d appreciate it.