Don’t get excited. I don’t think they are any visible nipples. It’s just a weird name for a t-shirt store with a weird business model. The model is selling 100 t-shirts numbered from 1 to 100 and selling them for the same price as their number on a first come first served basis. Each shirt has its number printed on it.

To be honest, the shirt that they are selling doesn’t do anything for me and even if I had the chance to pay a dollar (+shipping) for it I wouldn’t have. But who knows what they will come up with in the future. Without this weird business model I wouldn’t be writing about it here. I’m not too sure they will even sell all their t-shirts. Who would want to pay $99 or $100 for one of these? Well, we might find out sometime. Also I am not a lawyer so I don’t know for sure but it might even be  trademark infringement.

An interesting thing about the site is when someone puts a shirt into their shopping cart you can see a timer counting down. If someone doesn’t purchase the shirt before zero it is back on the market. While I was watching NO. 71 and No. 100 were counting down but I guess they changed their mind. You can click on the image to get a closer view.

How much can they expect to make? From what I can see it is a two color print so I’d say that each t-shirt costs about $10 to make including blanks, ink, screens, and packaging. I could probably be done for a bit less. It could also be a bit more as they claim their shirts won’t fall apart in the wash, with a suggestion that Cafepress t-shirts do. (My Cafepress t-shirts are still going strong.) Maybe they need to have their washing machine looked at. Anyway, I made a simple program to estimate that they should make just over $4000 dollars profit if they sell all their shirts. This doesn’t include the fixed costs such as building and hosting the site. For those interested here is the program I used but there may be a mistake or two as I didn’t think about it too deeply.

#include <stdio.h>

int main(void)
{
int n, total;
for (n = 10; n <= 100; n++)
total += (n – 10);
printf(“Total = %d”, total);

return 0;

}