Draft House Studios is a t-shirt brand from the mind of F. David Carter. Draft House Studios has a singular theme and that is draft beer and I can certainly appreciate that.
…the name “Draft House Studios” was conceived — the perfect name for a company that will serve as the birthplace of only draft-beer characters that would appear as beers in mugs, steins, glasses, and goblets.
Draft House Studios T-Shirt Review
The t-shirt itself is a preshrunk, Alstyle #1701 100% ring-spun cotton T-shirts, according to the website. There was no Alstyle branding on the tee itself. The t-shirt in the photo is a medium but is quite loose-fitting, like a large standard American Apparel but shorter. The material is heavier and feels stronger but it’s hard to tell how good it is until you wash it a few times. It’s a creme or tan color.
Even without all the packaging and extras (which I will get to later) the t-shirt has a premium vibe to it. I’m not talking about the cotton because frankly it is fairly standard. But simply the fact that there are five print areas tells you that a lot of work has gone into this t-shirt. There is the logo print on the right hand side of the chest, the main print of Halvard on the back and a “Series 1” logo on the bottom right of the front of the t-shirt. Across from that there is the number 4 in a circle which refers to the number in the limited edition series that this t-shirt is a part of. Finally there is a printed logo/care label on the inside of the t-shirt.
I’ll talk about Halvard (the back print) first.
Halvard the viking is a battle-hardened, extra-stout brew that hails from his native Denmark.
As tough and flavorful as they come, Halvard has been invited to Draft House Studios to show the new beers a thing or two about character.
Unknown in this country, but a decorated veteran brew in his native land, Halvard’s robust character is already a favourite of drinkers at the draft house, although other beers think he’s one tough, hard-nosed, stubborn SOB.
Not my words. I don’t really know what that’s about but I think it’s just a fictional background story for this character. It’s nice to add a little fun to product but I’m not really interested in that type of thing. When I am buying a t-shirt I rarely wonder about the background story. I just want something that looks good and hopefully makes me look good.
What I see when I look at Halvard is a scary looking old man. I couldn’t tell instantly that it was beer. If I came across this somewhere I would think that Halvard really is a Danish beer brand and it was a promotional t-shirt. While I appreciate it takes skill/talent to create art like this, it doesn’t really do anything for me. The style comes across as old-fashioned.
The print is very well done and despite having two layers and the use of plastisol ink, soft enough.
Well, there is a brand logo on the front of the shirt. The Draft House Studios logo is also quite old-fashioned and I’m not sure why it’s in snow. There is also smaller logo on the inside neck printed label. I think that one would have been enough. As mentioned above, the Alstyle tags were removed. There was also some branding on the envelope and extras which I fully support.
There were lots of extras. The best of them being a coaster with the same character as your shirt. It’s a leather coaster with a cork base and is pretty good quality I imagine, the leather side and cork side weren’t a perfect match though so it comes off as cheap. On the back it is signed by the artist and it is numbered to match the shirt. In this case 4 of 150. The coasters are limited editions like the shirts.
There is also a certificate of authenticity to go with your limited edition shirt. It says my shirt is no. 4 of 100 so perhaps there are more coasters than shirts.
On top of that there are a couple of stickers, a logo sticker and a “movie-spoof” sticker. I think it’s a parody of Bruce Lee’s Enter the Dragon. They are big postcard sized stickers. What do people do with these, I wonder?
There are also a couple of hang tags on the shirt. There was a thank you card and even some beer nuts. I think I should mention that everything came in perfect condition, wrapped up in bags and the shirt was wrapped in gold paper with another logo sticker on it. I think the bag also had a logo sticker on it,
The detail and thought and probably even love that has gone into this project is astounding but here’s the thing. For most people, they just want a t-shirt. What do most people do with all the extras? If you are like me, they will all go in trash. OK, in this case, I ate the beer nuts and I’ll probably use the coaster, unless my daughter thinks it’s too scary.
Website and Selection
The one thing I like about the website is that, like the t-shirt package, it has a lot of detail and a lot of time has been put into it. The site is dated though and can be a little confusing to navigate. I’m told that it will be updated very soon though. There are only three t-shirts to choose from though, all of them original beer characters.
The package above sets you back $32.99 which isn’t so bad. I know you can get tees much cheaper but this is an original limited edition shirt that you won’t find anywhere else. And there are a lot of extras. If this is the type of thing you like I would even say it’s a bargain.
This was a tough review. Because of all the effort that has gone into this product I only wanted to say positive things but the reality is that while the shirt and print are good quality it doesn’t do anything for me. It’s not something I would wear and I’m not sure who would want to buy it. There were a lot of extras with the shirt but apart from the coaster and the beer nuts, what can I do with them? I don’t want to keep them around just to gather dust.
I appreciate the thorough and honest review of the shirt bundle I sent you. You said a lot of positive things about the brand, including the presentation of the bundles, the detail and thought that went into the creation of the brand, the quality of the print and of the shirts, and about the asking price for the bundles. As to some of the other aspects of the brand that you weren‘t as happy with, they’ll definitely be addressed in future product releases as the brand grows, and I appreciate the feedback.
It’s unfortunate that the character shirt bundle I sent you wasn’t quite your style, but I recognize that the brand’s product offerings and theme won’t resonate with everyone that loves draft beer (of course). Even still, I encourage you to visit the website again in the future, in that there will be many new character shirts offered for purchase in the days to come, as the brand grows.
Thanks again for taking the time to review the shirt bundle, and to give me your thoughts on the impact the brand on the whole had on you. My goal from the start has been to give draft beer aficionados and enthusiasts a unique, fun, satisfying experience when they open a Draft House Studios T-shirt package, and I’ll definitely continue to focus on giving my target audience that experience in future product offerings from the brand.
Really good review for the draft house studio t shirt, The way of bundle package is good, and also the printing, quality of the t shirt is also good.
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