I read a press release about this and it said it was the “world’s first magazine on a shirt” but as the magazine is printed on the inside of the shirt I think that it is more appropriate to say that it is in rather than on the shirt. To be honest, when I saw the title I expected much more from the shirt. I expected something like the ever changing newspapers that were in Minority Report. I know. Stupid me. Oh well, I can still dream. I had just read about Hewlett Packard’s MagCloud too which is like a Cafepress for magazines and I was thinking; magazines are really hot now. Anyway. Just to be clear from the beginning, the t-shirts in this store are not magazines in any traditional sense. In fact they may not be a magazine in any sense of the word but they do bear some similarities. You can subscribe to them. I was going to say that there are articles written on them but I am not sure that that is true. A similarity. It is possible that there is only one article written on each shirt. Article on a shirt doesn’t have the same ring to it though.
Anyway, one of these shirts is produced by T-Post every six weeks and delivered to your door anywhere in the world for €26 including shipping. I think the whole magazine thing is just a gimmick but they have been getting good press and have even been mentioned in magazines like Esquire and Elle. Of course Tee Reviewer is their biggest coup yet.
Their web site is pretty sweet. I love the minimalism. You can also browse past issues. And if you want you can play a game of spot the camel toe. Trust me there is one major camel toe in there. It nearly sucked my monitor into it. Oh and they have a few nice tees too. Issue 18, as seen below is my favorite. Problem is though, you can’t get back issues.
They are based in Sweden so I guess they ship from there and they print on American Apparel t-shirts.