A search engine for t-shirts is a pretty good idea. It saves you from having to scan the products of various websites to find what you are looking for and you may even discover a few new t-shirt sites in the process. In my opinion though, search engines should be comprehensive and this one is far from comprehensive. For example when I searched “Obama” the results showed only three results when everyone knows that there is a huge selection and that that is it growing everyday. Of course it is a new site and I’m sure the Obama results will steadily increase.
I don’t know how tees are added to the search engine but my guess is that they are manually added which means that it will never be a comprehensive list. They are using a lot of popular t-shirt sites like T-Shirt Hell, Snorg Tees and Busted Tees. I suspect that POD t-shirts will never be added making this t-shirt more of an exclusive directory in the form of a search engine.
They provide a wiget for bloggers etc. to place on their site and everytime someone purchases something after linking from the widget the blogger will be put in a draw for a free t-shirt. Pretty cool. The site seems to be monetized by using the affiliate codes for various sites. Perhaps the free t-shirts are from places like Threadless that don’t have a cash affiliate program.
Anyway, the concept is pretty cool but unfortunately nobody had told the site designers that the Web 2.0 look is over and it’s too soon for it to be retro.