Virgin Mobile have partnered with Edun Live to create a t-shirt competition. The challenge is to make a t-shirt design integrating some images that they have provided. The prize is $1000 of Edun Live apparel. That’s a lot of t-shirts. 10% of each tee sold will benefit EDUN LIVE and the Wildlife Conservation Society’s Conservation Cotton Initiative (CCI). Contest runs July 15th to July 23rd and is free to enter!
For those of you who don’t know what Edun Live is here is some information from their site.
We make t-shirts that support sustainable socioeconomic development. Put simply, that means that when you buy one of our shirts, you help us to employ people in Africa who might otherwise be unemployed. We work with disenfranchised African citizens, teaching them to grow cotton, sew, and participate in the textile business. Our shirts are made in Africa by Africans. We support communities, give jobs to the jobless, and teach skills to people who lack specialized training.
EDUN LIVE also cares about the environment. A lot. We feature 100% certified organic cotton t-shirts in our product line and make great efforts to help farmers transition from conventional cotton farming to organic farming through our development of the Conservation Cotton Initiative with the Wildlife Conservation Society.
But for just a minute, let’s forget our commitment to sustainable development, to alternative methods of farming, to facilitating the entrance of the third world into global trade markets, and to our efforts to preserve the beautiful landscapes of Africa…
Because, in addition to our mission, it’s just a better t-shirt.
This, finally, is an endeavor that is worthy of the holy, sainted t-shirt.