I came across this very cool project a few days ago. It is a virtual street called Iffyton High Street. I guess it is for people who like to browse in many stores but don’t really like to leave the house. This is a British site and perhaps it is the British weather had inspired such an idea. Most of this street is made up of t-shirt stores but there are a few other features too. Well, I decided to take a little stroll and I’ll tell you about what I saw.
1. A Kick up the Grass – First up is a soccer (or football) inspired t-shirt store with a pretty small selection. They are done in the style of cartoons and include caricatures of famous scenes from football like Eric Cantona’s flying kick and Vinnie Jones’ ball crushing technique. Great themes but the shirts don’t really work for me. The shirts are all £9.99.
2. Rebel or be Damned – This is a punk themed store which features a Sid Vicious t-shirt, Winston Churchill with a mohican and a misplaced Marilyn Monroe tee. There are 7 tees in all and the first few don’t know whether they want to be a punk or a graphic t-shirt and end up as a not very interesting hodge podge.
3. Gettin Shirty – This store seems to be stocked with old rock band t-shirts like Guns ‘n Roses Appetite for Destruction and even Bon Jovi. Not really my bag but you can’t say that an Iron Maiden Number of the Beast black t-shirt isn’t a great piece of retro rock art. All rock, all black and all £13.99.
4. Made in England – British themed t-shirts for $9.99. Sure beats I heart London. Some world famous faces like Churchill (again) and Johnny Rotten make an appearance as well as some more obscure characters from old British TV shows.
5. It’s grim up north – Strange name for a t-shirt store but possibly appropriate for most of the t-shirts in the store are pretty grim including Liam Gallagher (of Oasis) giving the two fingered salute. It has pretty much the same meaning as flipping the bird in the US.
6. Cream Tease – A few overpriced ($24.99) but reasonably well designed t-shirts that you might expect to see on a biker or perhaps a biker chick. Not my bag.
7. Royal T – If you like your t-shirt designs to be cartoons of Lego versions of pop culture icons such as Knight Rider, the Beatles and Monkey you have found the right store. There are also some photo composites with celebrities like Audrey Hepburn on the decks and Bruce Lee with a skateboard. T-Shirts are $9.99. Check out the old school iPod.
8. End of the Line – A few tees at $5.99 and a lucky dip bundle of 5 t-shirts for only $10. Good price but of course you don’t know what you are going to get.
That’s about it for t-shirt stores but you can’t talk about Iffyton Street without mentioning TOT Shirts. TOT stands for Totally Original T-Shirts. They practically run this town. Nothing happens in Iffyton without them knowing about it. They are a screen printers but they provide a host of other services such as embroidery, bagging, tagging and packing.
If you want to set up store on Iffyton High Street you might have to talk to them. On top of producing the t-shirts for you they also provide a whole range of fulfillment services. Find out more at the Iffyton Web Store.
There is more to Iffyton High Street than shopping though. They have a concert venue called Iffy Voices.
You can also watch an old dude ranting away on Iffy TV which is shot at Nan’s house. You can see an example below this image or just click on the image to go to Nan’s House.
They have other cool stuff including a newsletter and advertising space. Be sure to check out Iffyton High Street.