Microsoft have just launched a t-shirt line called Softwear. Pretty good name and perfect for a line of t-shirts from Microsoft. In the previous post I mentioned that Mozilla had launched a t-shirt store using crowdsourcing to populate their Zazzle store with designs. Microsoft seem to be taking a more traditional route and as typical with all things Microsoft have put a lot of money behind this venture. I really can’t see why though. It can’t be for the money as the income from t-shirt sales surely wouldn’t even cause a ripple in the pond of income from actual software sales. It could be another attempt by Microsoft to tell us that they are cool, like the recent failed Jerry Seinfeld/Bill Gates commercials. This time though, I think it is kind of successful. I’m not saying that suddenly people will think that Microsoft is cool but rather that they have produced some quality products and they have gotten help from someone who decidedly more hip than Seinfeld, Illinois rapper and actor, Common. You can even see a video on the Softwear website of Common talking about the tees. At the bottom of this post you can see a video of Common performing at the Microsoft Softwear launch party.
All the tees have a very cool retro vibe. There are eight designs at the moment, four of which it seems were designed by Common. All of them are much better than Microsoft’s I’m a PC store at Zazzle. Unfortunately, I don’t know where they can be purchased or how much they are going to cost yet. If you know more about these t-shirts please leave a comment. Below are two of my favorites.