This is going to be a tough review. I apologize in advance. No offense meant etc. I received two tees quite a while back from a business called Percent Apparel. One of the reasons it has taken me so long to get around to doing the review is that I was simply very busy. But that was not the only reason.
When the t-shirts arrived, I checked out the website as I always do, to get a feel for the business, to decide if I will talk about the whole store or just the t-shirts (I usually talk about the store too). That’s when I started to lose interest. First of all, the site loads a blank white page. Long enough for most people to move on. I waited though. That’s why they pay me the big bucks.
They have a flash (Adobe Flash that is) website that takes a few seconds to show that it is loading and when it does load it is a splash page. Click that and the site loads reasonably quickly. The splash page is a Percent Apparel logo, like the one on the t-shirt below and when you click, it takes you to a very basic page with a smaller version of this logo in the middle of the page and an even smaller simpler logo at the top of the screen above a menu that’s done in the style of typewriter print.
I could go on about how user-unfriendly their website is but you can check it out yourself. Oh, but don’t bother trying to visit it with a smart phone. Basically their website was the other reason I couldn’t get myself to the reviews sooner.
As I said, they sent out two tees. The first one you can see above. It has the outline of a cartoon pelican with the name Percent Apparel underneath. The pelican looks badly drawn but I have a feeling it’s one of those images that looks good dark on light rather than light on dark. I had never heard of Percent Apparel so the text takes away from the tee. I do like the blue print on the black tee and the t-shirt is a good quality heavy cotton (not too heavy) Fruit of the Loom.
I don’t know about the design of this one. If you are familiar with the brand I’m sure it might be cool and they may be well-known in some circles. Here is an excerpt from the email they sent so you can have a better understanding of where they are coming from:
We are based out of New York City. Percent Apparel is a collection that invokes originality,creativity and lifestyle within the alternative culture. Percent Apparel started in NYC, then we spent some time in New England where we gained notoriety for skate and music events in Boston and Providence. Percent Headquarters recently relocated back to NY but still host things in those cities and have plans to continue to expand. We wanted to create something that was inspired by the percentage of individuals that were not influenced by the mainstream media and hype, but rather do things for themselves based on passion and love. Our designs are inspired by extreme sports, music, creativity and positivity. We’ve recently revamp ed our skateboarding,snowboarding and BMX teams and are pumped to be endorsing a bunch of new musical acts such as Gemstar, Hard Target, 51 Shortfalls and Red Theory to name a few.
This t-shirt was much softer than the other but despite both tees being a medium, it was much larger as you can see.
I don’t know where you can buy these t-shirts or if you can in fact actually buy them because there is very little information on their website. I’m not really sure why they sent them to me either. Usually people want to promote their online store but Percent Apparel don’t seem to have one. It was a weird one.
Link: Percent Apparel
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